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Privacy Policy

Privacy Policy for Mind Altar

Last updated: January 29, 2026

This Privacy Policy explains how Mind Altar ("we", "us", or "our") collects, uses, discloses, and protects your Personal Data when you access or use our website, applications, products, and services (collectively, the "Service").

We operate primarily from the United Kingdom but provide our Service globally. This Privacy Policy is intended to comply with:

  • UK GDPR and the Data Protection Act 2018

  • EU GDPR (where applicable)

  • California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA)

  • California Online Privacy Protection Act (CalOPPA)

  • Children’s Online Privacy Protection Act (COPPA)

By using the Service, you acknowledge that you have read and understood this Privacy Policy.

1. Data Controller

Mind Altar is the data controller responsible for your Personal Data.

Company: Mind Altar
Business type: Cognitive performance coaching company
Description: We provide cognitive performance coaching services using AI-driven analysis of executive functions to tailor interactive mental conditioning programmes.
Website: http://www.mind-altar.com
Contact page: http://www.mind-altar.com/contact

2. Definitions

  • Personal Data / Personal Information: Information that identifies or relates to an identifiable individual.

  • Usage Data: Data collected automatically when using the Service.

  • Cookies: Small data files stored on your device.

  • You / User: Any individual accessing or using the Service.

3. Personal Data We Collect

a) Information You Provide

  • Name

  • Email address

  • Phone number

  • Billing and payment information (processed securely by third-party providers)

  • Account credentials

  • Communications with us (support requests, emails, chat messages)

b) Automatically Collected Information

  • IP address

  • Browser type and version

  • Device identifiers

  • Pages visited, time and date of visits, interaction data

  • Referring URLs

c) Payment Information

Payments are processed by Stripe, PayPal, and Apple Pay. We do not store full payment card details. These providers process your data in accordance with their own privacy policies.

4. Tracking Technologies & Analytics

We use cookies and similar technologies to operate and improve the Service.

a) Analytics

We use Google Analytics to understand how users interact with our Service. Google Analytics may collect information such as IP address, device type, and usage behavior. IP anonymization is enabled where required by law.

b) Advertising & Remarketing

We use remarketing services (such as Google Ads and social media platforms) to advertise our services. These services may use cookies to show ads to users who have previously visited our Service.

c) reCAPTCHA

We use Invisible reCAPTCHA to protect our Service from spam and abuse. This service is subject to Google’s Privacy Policy and Terms of Service.

d) Cookie Consent

Where required by law, non-essential cookies (analytics, advertising, remarketing) are used only with your consent. You can manage or withdraw consent at any time via cookie settings or your browser controls.

5. How We Use Your Personal Data

We use Personal Data for the following purposes:

  • To provide, operate, and maintain the Service

  • To create and manage user accounts

  • To process payments and deliver paid products or services

  • To communicate with you, including service updates and support

  • To send marketing emails (only if you opt in; you may opt out at any time)

  • To analyse usage and improve our Service

  • To advertise and remarket our services

  • To comply with legal obligations and enforce agreements

6. Legal Bases for Processing (GDPR / UK GDPR)

We process Personal Data under the following lawful bases:

  • Contract: When processing is necessary to provide the Service or paid coaching features

  • Consent: For marketing communications, non-essential cookies, analytics, and remarketing

  • Legitimate Interests: To analyse usage patterns, improve cognitive coaching outcomes, prevent fraud, and ensure platform security

  • Legal Obligation: To comply with applicable laws and regulatory requirements

7. Automated Processing, AI Use & Communications

a) AI-Supported Coaching & Profiling

Mind Altar uses AI-supported analysis tools to evaluate information related to cognitive performance and executive functioning (such as attention, working memory, task completion patterns, and interaction data) in order to tailor personalized mental conditioning and coaching programmes.

This processing may involve profiling, as defined under applicable data protection laws. However:

  • The AI does not make decisions that produce legal effects or similarly significant impacts on you

  • AI outputs are used solely to support cognitive performance coaching, self-development, and performance optimization

  • Human oversight remains part of programme design and delivery

You may request further information about this processing or object to profiling where permitted by law.

b) Non‑Medical Nature of Services

Mind Altar provides cognitive performance coaching and mental conditioning services. We do not provide medical advice, mental health treatment, diagnosis, or therapy, and we do not process Personal Data for medical or clinical purposes. Any insights generated through the Service are intended for performance, learning, and self-development contexts only.

c) Communications

We may communicate with you regarding your account, purchases, service updates, coaching activities, and support requests. Marketing communications will only be sent where you have actively opted in, and you may opt out at any time using the unsubscribe mechanism provided.

We may communicate with you regarding your account, purchases, service updates, and support requests. Marketing communications will only be sent where you have actively opted in, and you may opt out at any time using the unsubscribe mechanism provided.

8. Sharing Your Personal Data

We may share Personal Data with:

  • Website and platform providers, including Wix, which hosts and supports our website and related infrastructure

  • Service providers (analytics, hosting, email delivery, payment processing)

  • Advertising and remarketing partners

  • Professional advisors (legal, accounting)

  • Authorities where required by law

  • Business transferees in the event of a merger, sale, or restructuring

Organisational & Team-Based Services

Where the Service is provided to organisations such as professional sports teams, clubs, or performance organisations:

  • Access to athlete or participant data may be granted to designated coaches, performance staff, or organisational administrators with the individual’s knowledge and consent, or as otherwise permitted by applicable law

  • Organisations act as independent data controllers for any Personal Data they collect or upload outside the Mind Altar platform

  • Mind Altar acts as a data processor or joint controller only in relation to data processed within the Service, depending on the nature of the engagement

We do not sell Personal Data.

9. International Data Transfers

Your Personal Data may be transferred to and processed outside your country of residence. Where required, we use appropriate safeguards such as Standard Contractual Clauses and equivalent measures to protect your data.

10. Data Retention

We retain Personal Data only for as long as necessary for the purposes described in this Privacy Policy, including:

  • Account data: duration of account plus up to 24 months

  • Support communications: up to 24 months

  • Analytics and usage data: up to 24 months

  • Legal and financial records: as required by law

Data is securely deleted, anonymized, or archived when no longer required.

11. Your Rights

a) GDPR / UK GDPR Rights

You have the right to:

  • Access your Personal Data

  • Correct inaccurate data

  • Request deletion (right to erasure)

  • Restrict or object to processing

  • Data portability

  • Withdraw consent at any time

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

b) California Privacy Rights (CCPA / CPRA)

California residents have the right to:

  • Know what Personal Information is collected and how it is used

  • Request access or deletion of Personal Information

  • Correct inaccurate Personal Information

  • Limit use of sensitive Personal Information

  • Not be discriminated against for exercising privacy rights

Requests can be made by contacting us using the details above.

12. Children’s Privacy (COPPA)

Our Service is not intended for children under 13. We do not knowingly collect Personal Data from children under 13. If we become aware that such data has been collected, we will delete it promptly.

For users aged 13–15, we may require parental consent where required by law.

13. Security

We implement appropriate technical and organizational measures to protect Personal Data. However, no system is completely secure, and we cannot guarantee absolute security.

14. Third-Party Links

Our Service may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page, and material changes will be notified via email or a prominent notice on the Service.

16. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us via our website:

Website: http://www.mind-altar.com/contact

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