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Terms and Conditions

Mind Altar – Terms and Conditions

Last updated: January 29, 2026

These Terms and Conditions ("Terms") govern access to and use of the Mind Altar website, Virtual Performance Hub, coaching programmes, tools, materials, and services (collectively, the "Service"). By accessing or using the Service, you agree to be bound by these Terms.

Mind Altar is designed for professional athletes, developing athletes, and teams seeking a competitive cognitive edge in high-performance environments.

1. Nature of the Service

Mind Altar provides cognitive performance coaching and mental conditioning services designed to enhance executive functions, decision-making, focus, working memory, and mental resilience in performance contexts.

Programmes are:

  • Phase-specific and aligned with competitive calendars (pre-season, in-season, return-to-play, and high-pressure scenarios)

  • Delivered through a combination of one-to-one coaching, digital tools, and AI-supported analysis

  • Intended to support performance, learning, and self-development

The Service is not medical, diagnostic, or therapeutic. It does not replace professional medical, psychological, or therapeutic advice.

2. Non-Medical Nature of Services

The Service does not provide medical advice, diagnosis, treatment, psychotherapy, or mental health services. Any insights generated through the Service are for performance enhancement, cognitive development, and self-development only. Outcomes vary between individuals and no specific competitive or career outcome is guaranteed.

3. Eligibility

The Service is intended for users aged 16 and over. For users aged 16–17, participation may require parental or guardian consent depending on jurisdiction.

Organisational use (e.g., teams, clubs, academies) is subject to additional contractual terms where applicable.

4. Coaching Relationship

Each athlete may be assigned a qualified coach or doctor to deliver one-to-one cognitive performance coaching. Coaching sessions are collaborative and informational in nature.

Coaches do not:

  • Make medical determinations

  • Provide mental health treatment

  • Assume responsibility for in-competition decisions, outcomes, or athlete career results

5. Virtual Performance Hub & Tools

Participants may receive access to:

  • A private Virtual Performance Hub

  • Performance insights, tracking, and progress indicators

  • Digital and physical cognitive training tools ("Cognitive Performance Toolbox")

Access is personal, non-transferable, and accounts may not be shared without written consent from Mind Altar.

6. Intellectual Property

The Mind Altar™ Method is a proprietary framework developed by Dr Joshua Garcia-Gray and owned by Mind Altar.

All content, materials, methodologies, software, structures, branding, and tools provided through the Service are protected by intellectual property laws.

You are granted a limited, non-exclusive, non-transferable, revocable licence to use the Service materials solely for your personal training or authorised organisational use during the term of your engagement.

You may not:

  • Copy, reproduce, adapt, distribute, or commercialise any part of the Mind Altar™ Method

  • Use the materials to train others without written permission

  • Reverse engineer or extract underlying methodologies

© 2026 Mind Altar. Mind Altar™ Method is proprietary. All rights reserved.

7. Coach / Athlete / Team Licence & Permitted Use

Individual Athletes

Athletes may use the Service and materials solely for their own performance development.

Teams & Organisations

Where the Service is provided through a team or organisation:

  • Use is limited to internal performance development

  • Materials may not be reused across seasons, teams, or organisations without written permission

  • Data access by coaches or staff requires athlete consent and must comply with applicable privacy laws

  • Organisations act as independent data controllers for any Personal Data they collect or upload outside the Mind Altar platform

  • Mind Altar acts as a data processor or joint controller only in relation to data processed within the Service

8. AI-Supported Analysis

The Service uses AI-supported analysis to assist in tailoring cognitive training and insights. AI outputs:

  • Are advisory and informational only

  • Do not constitute automated decision-making with legal or similarly significant effects

  • Are subject to human oversight and professional interpretation

9. Fees & Payments

Fees, billing cycles, and payment methods are disclosed prior to purchase. Payments are processed via third-party providers (e.g., Stripe, PayPal, Apple Pay) and are subject to their terms. Unless required by law, fees are non-refundable once services have commenced. Mind Altar reserves the right to suspend access to the Service in the event of failed or delayed payment. All fees are quoted in [GBP/USD/EUR] and exclude applicable taxes, which will be added where required.

10. Marketing & Communications

By opting in, you consent to receive emails, newsletters, and promotional communications from Mind Altar. You may opt out of marketing communications at any time by using the unsubscribe link provided in emails or contacting us directly. Mind Altar processes personal data for marketing in accordance with the Privacy Policy, and your consent is voluntary and revocable.

11. Performance Disclaimer

You acknowledge that:

  • Cognitive performance training does not guarantee competitive success

  • Athletic performance depends on multiple variables beyond the Service

  • Mind Altar is not responsible for selection decisions, contracts, injuries, or career outcomes

12. Limitation of Liability

To the maximum extent permitted by law:

  • Mind Altar shall not be liable for indirect, incidental, consequential, or loss-of-opportunity damages

  • Total liability arising from the Service shall not exceed the fees paid in the preceding 12 months

Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud, or other non-excludable liability.

13. Assumption of Risk

You voluntarily assume all risks associated with participation in performance training, including physical, psychological, and competitive pressures inherent in elite sport.

14. Termination

We may suspend or terminate access for breach of these Terms or misuse of the Service. Upon termination, all licences granted immediately cease.

15. Governing Law

These Terms are governed by the laws of England and Wales.

Data Processing Addendum (DPA)

This Data Processing Addendum forms part of the agreement between Mind Altar and the Client (individual athlete or organisation).

1. Roles

  • Mind Altar acts as a data processor or joint controller depending on the engagement

  • Client / Organisation acts as data controller for athlete data it provides

2. Scope of Processing

Personal Data may include:

  • Identification and contact data

  • Performance interaction data

  • Coaching notes and progress indicators

Processing is limited to delivering cognitive performance coaching and platform services.

3. Instructions

Mind Altar shall process Personal Data only on documented instructions from the Client and in accordance with applicable data protection laws.

4. Confidentiality

Personnel authorised to process Personal Data are subject to confidentiality obligations.

5. Security Measures

Mind Altar implements appropriate technical and organisational measures, including:

  • Access controls

  • Encryption where appropriate

  • Secure hosting and platform providers

6. Sub-processors

Mind Altar may engage sub-processors (e.g., hosting, analytics, payments). A current list is available upon request.

7. Data Subject Rights

Mind Altar shall assist the Client in responding to data subject rights requests.

8. Data Breach

Mind Altar will notify the Client without undue delay upon becoming aware of a Personal Data breach.

9. International Transfers

Transfers outside the UK/EU are safeguarded through appropriate legal mechanisms, and processed in accordance with GDPR, CCPA, and other applicable laws.

10. Data Retention & Deletion

Upon termination, Personal Data will be deleted or returned unless retention is required by law.

11. Audits

Upon reasonable notice, the Client may audit compliance with this DPA.

12. Reference to Privacy Policy

Processing under this DPA is conducted in accordance with Mind Altar’s Privacy Policy, which forms an integral part of this agreement.

13. Governing Law

This DPA is governed by the laws of England and Wales.

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